Stand By Your Brand: Levi's
Posted on February 23 2018
There are few brands that are more iconic and indelibly linked with the history of American fashion than Levi's, and we are so excited to announce that we now carry Levi's at Horseshoe! We love Levi's - from its classic 501 jeans to its new styles of dresses, jumpsuits, and jackets, the brand continues to create fashion-forward pieces that are timeless, true to its heritage, accessible, and oh-so-wearable.
A photo from Levi's Fall 2015 campaign. Photo Credit: levistrauss.com, via models.com
Jeans are an American invention; Levi Strauss himself created them after noticing a need for durable clothing to outfit participants in the California Gold Rush. Strauss and his collaborator Jacob Davis together created the first pair of jeans with Levi's signature copper rivets. Originally dubbed "waist overalls" (seriously), jeans, and Levi's in particular, have long been clothing staples for people from all backgrounds and walks of life, from rock stars to miners to cowboys (http://www.levi.com/US/en_US/about).
Tina Turner performing in her Levi's. Photo Credit: Peter Still via Man Repeller, https://www.manrepeller.com/2016/02/levi-strauss-history.html
Cindy Crawford in 501's in the 1990's. Photo Credit: https://denimology.com/2017/08/cindy-crawford-x-redone-levis-the-perfect-90s-jeans
Stars like Marlon Brando, James Dean, and Marilyn Monroe helped to popularize jeans and make them staples of mainstream fashion. However, while in some ways jeans are now the embodiment of the mainstream, they've also been controversial; in the 1950's, jeans were for a time associated with juvenile delinquency, due to their being worn by stars like Brando and Dean in the Wild Ones and Rebel Without a Cause, respectively (http://www.levistrauss.com/unzipped-blog/2014/03/when-denim-was-dangerous/).
Marlon Brand rocks a pair of 501's in the Wild Ones. Photo Credit: https://www.vanityfair.com/search?q=marlon+brando
Even today, blue jeans remain staples of fashion rule breakers and those willing to buck the status quo through their clothing choices. That's the amazing thing about denim (and Levi's in particular) - jeans are so easy to wear but at the same time they can can individualized and made your own. This season, we're definitely noticing a return to 90's fashion with updated spins on 1990's classic denim styles like the "mom jean" made cool. We're obsessed with the pieces Levi's has created for spring, including re-thought classics like skinny 501 jeans and super cute 501 shorts, not to mention its dresses and jackets.
Levi's 501 Skinny Jeans. Photo Credit: levi.com
Model's sporting different styles of Levi clothing in an ad campaign. Photo Credit: levi.com