When Laura Stang and Jason O'Dell met in 2001, Laura had just started hand-dying and embroidering t-shirts to sell at the Brentwood boutique she was managing. Little did they know this "side project" was just the beginning of a popular lifestyle brand. Since then, they've been refining a style that's versatile and unique.
A decade of hard work and visionary design has gone into a line that's the epitome of California cool.
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